This winter will be my ninth season working as a ski instructor for Alta Ski Lift Company. In that time I have become apart of a living cultural history. I offer up a personal viewpoint as to what makes Alta unique.
Alta Utah, which was once a small mining community has evolved into one of the most renowned ski destinations today. Founded in 1938 by a group of Salt Lake City ski enthusiasts and friends, the Alta Ski Area has remained true to its origins of providing a place where skiers--local or out-of-towners, beginners to advanced skiing ability--could easily access and afford a quality winter experience. It is still managed by the same founding families, longtime shareholders, and is run by dedicated employees.
Alta is committed to provide its near religious followers with the quality of skiing they have known for years. The mainstream ski industry, economy, or corporate interests do not dictate Alta ski area. Although the luxurious hotels and abundance of nightlife mat not be present, that isn’t why people ski Alta. It is known for its accessibility, snow and terrain that accompany it.
Because of the near zero development policy in the town of Alta, it gives people a chance to feel like they have really escaped for a time Alta ski area does little to change their philosophy because it has worked for them for over 70 years. The typical Alta enthusiast doesn’t tolerate change well.
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